Campaign Name - ABC 123

#Prospect Campaign
Alpha Numeric Coding

Mailed

8,345

Locations Targeted

3

Miles Covered

14.4 Mile

Redeemed

1440 / 23%

1915 / 28.5%

Interested

534

671

Profit & ROI

$73k - 21.4%

$108k - 34%

Campaign Financials & Projections
  • Gross Revenue

    $196K

    $175k
  • Mailing Cost
    -$75K
  • GOGS

    -$35K

    -$25K
  • Net Profit

    $166K

    $145k
  • Customer Acquisition Cost

    $1.3K

    $1.5K
Campaign Timeline Overview
Jan, 23
Jan, 25
Sep, 14
Dec, 26
Campaign Mail Date
23rd Jan, 2024
First Scan Date
25th Jan, 2024
Last Scan Date
14th Sep, 2024
Campaign Expiry Date
26th Dec, 2024
Campaign Duration
80 Days
Campaign Remaining Days
15 Days
Campaign Shelf Life

Campaign activity over lifetime

Card girl image

Ask Chatbot about your campaign, and how it's performing

Matchback Outcome! 🎉

This mailer campaign has been matched with a provided file 'File Name - ABC 123'

View Detailed Matchback Report
View Badge User

Matched Records

8,352

(29%) Of Mailed

Matched Revenue

$404,679

($395) Check Average

Matched ROI

404%

(4.5) Return On Dollar Spend

Matched Cost Per Acc

$3,949

($14.5) Per Single Acc.
Offers Performance
Total Usage

1440

Total Spending

$280K

Usage
Spending
Offers Usage Interested Total Spent Avg. Spent
Offer 1
940
200
$230.8k
$210
Offer 2
300
50
$28k
$23
Offers Recurring Usage
Responses Performance
Last 30 Days From 1st Scan To Last Scan All Campaign Duration
Paypal
Income
Shopping Bag
Length Of Residance
Wallet
Gender
Wallet
Owner Or Renter
Percentage Responses For Income Demographic
Horizontal lines indicate average redemption rate overall and per offer

Variance Of Redemption Rate From Average For Income Demographic
Market Penetration Index For Income Demographic
Income Mailed Mailer % Interested Redeemed From Offer 1 Redeemed From Offer 2 total Responders % MPI
65K-74K 567 5.96% 13 31 (5.47%) 8 (1.41%) 39 (6.88%) 6.00 % 101
75K-99K 1,405 5.96% 23 31 (5.47%) 8 (1.41%) 39 (6.88%) 6.00 % 101
65K-74K 2,692 5.96% 40 156 (5.79%) 58 (2.15%) 214 (7.95%) 6.00 % 101
Revenue & Spending Performance
Last 30 Days From 1st Scan To Last Scan All Campaign Duration
Paypal
Income
Shopping Bag
Length Of Residance
Wallet
Gender
Wallet
Owner Or Renter
Total Spending For Income Demographic

Average Check Spending For Offers By Income Demographic
Variance Of Redemption Rate From Average For Income Demographic
Income Total Mailed # Offer 1 Avg. Spend Total Spend # Offer 2 Avg. Spend Total Spend Overall Avg. Spend Total Spend
65K-74K 567 31 $8.56 $265.33 8 $20.62 $164.94 39 $11.03 $430.27
65K-74K 567 31 $8.56 $265.33 8 $20.62 $164.94 39 $11.03 $430.27
65K-74K 567 31 $8.56 $265.33 8 $20.62 $164.94 39 $11.03 $430.27
ROI & Acquisition Performance
Last 30 Days From 1st Scan To Last Scan All Campaign Duration
Paypal
Income
Shopping Bag
Length Of Residance
Wallet
Gender
Wallet
Owner Or Renter
ROI For Income Demographic

Variance Of ROI From Average For Income Demographic
Acquisition Cost For Income Demographic
Variance Of CAC From Average For Income Demographic
Income Total Mailed Responses ROI Profit/Customer Total Profit Mailing Cost CAC
65K-74K 567 31 28% $25.33 $1228 $1830 $16.4
65K-74K 567 31 28% $25.33 $1228 $1830 $16.4
65K-74K 567 31 28% $25.33 $1228 $1830 $16.4
Locations Performance
Dynamic Map